Classification: Full-Time, Salaried, Exempt
Salary: $45,000 to $55,000 based on experience
Benefits: Matching 401k, Paid Time Off, Health Insurance
Schedule: Monday-Friday, 9am-5pm + some evenings and weekends
Reports to: Director of Programs and Community Engagement
Summary: The Communications and Visitor Engagement Manager (CVEM) oversees and executes the daily communications and marketing efforts, working in collaboration with the Executive Director, Program Director and PR consultant as needed. Responsibilities include the coordination of rights and reproductions, permissions for filming and photography, print and digital communications and program marketing, and supporting the Chapel’s PR Consultants on media visits and press releases. The CVEM coordinates temporary signage, didactic and interpretive materials and displays in the Welcome House, gift shop curation, and the volunteer Guide program and group tours. The CVEM ensures cohesive and consistent language and content across all communication mediums. This position also arranges, manages, and works the private services (weddings, memorials, and religious services). Through collaboration with the entire staff, the CVEM helps to ensure that visitors receive a deeper level of engagement with the Rothko Chapel through excellent hospitality and an enriched experience, and that the Chapel’s mission and offerings are properly and effectively communicated and advertised to the public.
Communications & Marketing:
- Collaborate with the Director of Programs & Community Engagement (DPCE) and the PR consultant in the development and implementation of the annual communications and marketing plan.
- In collaboration with relevant departments, develop, manage, and evaluate content for the organization’s social media outlets (Facebook, Instagram, Twitter, LinkedIn, Vimeo, SoundCloud), and email communications (via Constant Contact).
- Create in-house digital content and graphics for use on social media, website, digital screens, and in print as needed. (This requires the use of existing templates and graphic assets provided by graphic design consultants).
- Oversee the Chapel website content, ensure information remains current and formatting is consistent, proofread for accuracy and voice.
- Coordinate and manage temporary physical and digital signage in the Welcome House, at the Chapel and on the grounds.
- Coordinate all external requests for photography, filming, rights and reproductions and oversee on-site filming and photography when needed.
- Track media coverage of the Chapel, archive all relevant media coverage, and add to website and social media when appropriate.
- Assist in coordinating all media site visits, interviews, and fact checking as needed in collaboration with the Executive Director and PR consultant.
- Manage the submission of events to community calendars and event listing platforms.
- Assist in ensuring that all communications are in line with the Chapel’s brand and style guidelines and reflective of the Chapel’s voice, as well as ensuring brand and style guidelines are kept up to date through periodic evaluations.
- In collaboration with other departments, track, collect, and distill analytics to evaluate communications and marketing success and efficacy.
- Annually assist in the compilation of design projects for annual retainer with the contract graphic design firm, and then work throughout the year to track progress of the projects.
- When needed, coordinate with designers and copywriters on the production of print publications including books, brochures and other materials.
Visitor Experience & Engagement:
- In collaboration with other Chapel staff, identify the selection of books and gifts sold in the Welcome House.
- Manage didactic displays, digital signage, and printed materials in the Welcome House including content, design and rotation.
- Collaborate with the operations team in the management of visitor relations and hospitality, including institutional messaging and communications. Lead educational trainings about Chapel history and messaging to Welcome House and Chapel staff as needed.
- Regularly communicate/coordinate the Chapel’s schedule to operations team, including tours and group visits, private events and services, public programs, media visits, and photography and filming projects.
Private Ceremonies & Religious Services:
- Manage private ceremonies and religious services such as weddings, memorials, Shabbat, Ash Wednesday.
- Coordinate all service logistics including service applications and initial meetings, rehearsals, bungalow rentals, scheduling sound technician and Guild support. Submit schedules and requests for operational support for private services (e.g. security, staff support, etc,).
- Serve as lead staff person at all private services and communicate all private event scheduling, rehearsals, and Chapel closings via website, Chapel signage, and internal calendars.
Guide Program & Chapel Tours:
- Manage volunteers in the Guide program, support recruitment and selection process, and lead training and continuing education.
- Schedule and coordinate logistics for all public tours and Chapel visits.
- Lead Chapel visits as needed.
- Attend all staff meetings, Chapel activities, special events and programs as needed.
- Adhere to policies and procedures of the organization.
- Represent the Chapel and embody its core values.
- Attend community events and be an ambassador for the Chapel.
- Perform all other duties as assigned by the Executive Director.
Requirements (Ideal Candidate):
- Excellent written and verbal communication skills. High emotional intelligence, self-awareness, empathy and comfortable with ambiguity.
- Organized, methodical, and meticulous attention to details.
- Efficient multi-tasker, ability to prioritize and manage time, flexible and adaptable to changes.
- Collaborative with the ability to work well independently as well as within a small, close team environment. Confident public speaker with ability to lead volunteers or colleagues in educational trainings.
Skills & Experience:
- Bachelor’s or Master’s degree in relevant field such as arts/non-profit administration, literature/writing, marketing/communications or commensurate years of experience.
- 3-5 years professional experience in one or more of the following areas:
- producing strategic, content-driven communication via different channels (print, digital, social media, etc.)
- visitor services or hospitality
- Museum interpretation, tour development, volunteer management and training
- Proven editorial and narrative skills with the ability to align messaging across multiple channels and platforms.
- Proficiency in Microsoft Office and working knowledge of Adobe Creative Suite, including PhotoShop, InDesign and Illustrator.
- Strong knowledge and experience working with Constant Contact (or equivalent email marketing software), social media platforms (Twitter, Instagram, Facebook) and social media management tools such as Buffer and Later.
- Demonstrated ability to think strategically about the institutional narrative and audience engagement.
- Experience supervising volunteers and leading educational trainings a plus.